The Lessons of ‘The Ten’: Why Google and Microsoft Want Your Email

It’s no secret that those so-called “free” email accounts from Google, Microsoft or Yahoo! aren’t really free. After all, you can’t get something for nothing. What you may not realize is how much revenue your single “free” email account can bring to the companies that offer them.

In his presentation “The Lessons of ‘The Ten’: Why Google and Microsoft Want Your Email,” SmarterTools Vice-President Jeff Hardy reiterates that the cost of providing email is inexpensive—less than $0.04 per mailbox for enterprise-level email and less than $0.39 per mailbox for Exchange-replacement level email—but the potential profits off email are exponential.

That’s because one hosting account doesn’t represent a single person; it represents an average of 10 people who can become loyal customers that pay for additional products and services. If hosting or email providers market to those 10 people, they’ll be successful.

Want to know more? Download “The Lessons of ‘The Ten’: Why Google and Microsoft Want Your Email” slideshow from HostingCon 2011.

This post was written by Tiffany D., a marketing and technical communications specialist for SmarterTools. If you liked this post, please consider subscribing to the SmarterTools Blog so you don’t miss an update.