Microsoft Makes a Bid for (SPLA) Redemption

New plans and competitive pricing for SPLA, service providers, and cloud offerings

Nearly eighteen months ago we discussed, in this very blog, some potentially negative results from Microsoft adjusting their SPLA pricing.  We took Microsoft to task—rightfully so, we believe—for attacking on the wrong front.  At the time it looked like Microsoft was targeting their hosting partners in order to cannibalize the hosting partners’ business.  We suggested that Microsoft was missing the point entirely about who are their real competition (Apple, Google, Linux, et al) and the potential impact of cloud computing for the future of IT in general—they should facilitate, not restrict and control.

It wasn’t just us.  Microsoft was roundly criticized for that move and—perhaps not surprisingly—both market-share and profits did not appear to accelerate as a result of their change.  Well…it seems that the good folks in Redmond listened and learned.

On March 30th, Microsoft announced revisions to their SPLA licensing plan that actually help make Windows hosting more competitive and that do not further punish industry partners who seek to host websites, email, and applications on Windows servers.  This story was picked up by the good folks at The WHIR a few days later.

We hesitated to get too excited by all of this up to now because the changes are scheduled to go into effect on July 1 of this year—so we will see what we will see.  But if these changes DO go into effect as planned, it will be a good sign that Microsoft is starting to “get it.”  According to Microsoft’s announcement, “These enhancements are referred to as license mobility” and are designed to “… offer customers the flexibility to deploy application servers on-premises of hosted by Service Providers in the Cloud.”

Highlights of the changes include:

  • A new, lower price for SLPA licensing plans for service providers
  • The ability for license owners to “move” certain licenses off site to third-party hosts—and to move them back without licensing hassles
  • The creation of a new Core Infrastructure Suite in SPLA to facilitate the delivery of Infrastructure-as-a Service offerings (IaaS)
  • A reduction in Subscriber Access licensing costs (increased competitiveness in shared application hosting)
  • Deletion of the Windows Server Outsourcing product and its higher price points

We think that it is too early to say that Microsoft has seen the light fully.  Those of us who develop applications for the Windows platform—even those applications that compete directly with specific Microsoft products—ultimately help Microsoft expand its base.  Furthermore, hosting/service providers are not entrapped serfs to squeeze extra profits from—they are partners in business and when your partners win, you win too.  Ultimately we all help Microsoft to compete with the Apple, Google, and Facebook’s of the world.

That said, this is a great move by Microsoft and they are due a bit of credit for starting to (belatedly) recognize us all as the opportunity we are.

Windows and SPLA are trademarks of Microsoft Corporation (MSFT). Apple is a trademark of Apple Incorporated (APPL). Facebook is a trademark of Facebook.

This post was written by Jeff H., vice-president of business operations for SmarterTools. If you liked this post, please consider subscribing to the SmarterTools Blog so you don’t miss an update.

Apple is Taking All of My Money (and I’m Okay With That)

I’m trapped in an interesting quandary these days: Apple is taking all of my money, albeit in .99 cent increments at times, and I don’t find myself terribly concerned.

You see, I moved over to an iPhone 4 from a Motorola Droid X several weeks ago. While  I have a few Apple devices that i truly enjoy–my iPad, an Apple TV–I wasn’t fully assimilated into the cult of Apple. There was one lone hold out that kept me pure: my phone. In fact, when Verizon got the original Droid I was in heaven. Verizon FINALLY had a “smart” phone that put me on par with all of those Apple fanboys. Take THAT, iPhreaks! I now had a phone that could easily compete, and in many ways surpass, your beloved device. When I came to SmarterTools last year they even opened a Verizon business account solely to accommodate my desire to keep my Android device. Everyone else here uses iPhones, so I saw my commitment to Android as my one display of solidarity for “openness” and as a way to display my disdain for the heavy handedness and closed infrastructure of Apple.

Then, in October 2010 I was given a MacBook Pro as my work laptop. From there the lure of Apple became too powerful. With my MacBook and with the iPad I found that things just worked: no headaches, no learning curve, no hiccups or power issues or BSoD. I found myself looking at my beloved Droid X with something akin to disdain. It just wasn’t as easy, it didn’t “just work.” So, I made the switch when an iPhone 4 became available. (I even left Verizon for AT&T, which was absolutely the LAST thing I figured I’d do.)

All of this brings me back to my original point: with the move, I find myself actually buying apps–and not just for the iPhone, but for the iPad and even in the Mac App Store. I’m actually buying more software than I ever have in the past. With the Droid, I bought maybe two apps–one for viewing and editing Microsoft docs and a game. With my conversion to Apple, I’m buying things alarmingly quickly and without much second thought. When I brought this up to the CEO of SmarterTools, his first question was: “Why?”

At the time I didn’t have a good answer, but given some distance I think I DO know why. As I said before, it’s all so easy. Devices flow together nicely. I can go from OS X to iOS and don’t feel like I lose anything. It’s easy to modify a document on my iPad, then open it and continue to modify it on the MacBook Pro (seamlessly using Dropbox). In addition, things just work like you expect them to. Apps look like they should.

With Android, interfaces were sort of hit-and-miss. (This blog really hits the nail on the head when it comes to this phenomenon: Android Gripes.) And while I could move from my Droid to my PC, that transition was a bit more jarring. There was a difference in how things looked and how they performed when moving from Android to Windows. I didn’t realize it at the time, but I recognize it now. It’s even more apparent now that I go back and look at Android devices (my wife uses a Droid and a few of the developers at work have Xooms).

Easy… That’s about the best word for it. With Apple, things just seem to be so easy. It’s especially easy to spend all of your money on apps. If Android ever gets to this point in terms of reach and ubiquity–and to be fair, I think Microsoft is moving quickly in this direction with the way they’re integrating their hot properties (Office, Windows Live, etc.) into Windows Phone–all bets are off.

Will they ever get me to switch back? Maybe, but for now, I’m living the life of a fanboy and loving it.

This post was written by Derek C., vice president of marketing and communications for SmarterTools. If you liked this post, please consider subscribing to the SmarterTools Blog so you don’t miss an update.

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